Obagi NU-GEN™ Cellular Renewal Serum
Advanced NAD+ anti-ageing serum for skin longevity, firmness and radiance.
Discover next-generation skincare with Obagi Medical NU-GEN™ Cellular Renewal Serum, an innovative anti-ageing treatment powered by NAD+, NMN and Niacinamide. Designed to target visible signs of ageing at a cellular level, this advanced serum helps restore skin vitality, improve elasticity and enhance overall radiance.
Formulated with Obagi’s AGE CTRL™ Complex, this lightweight yet deeply hydrating serum works to improve fine lines, wrinkles, uneven skin tone, dullness, dehydration and skin texture. It also supports the skin barrier and helps strengthen skin resilience over time, leaving the complexion smoother, firmer and more youthful-looking.
Key Benefits
- Reduces the appearance of fine lines and wrinkles
- Improves firmness, elasticity and skin resilience
- Boosts hydration and strengthens the skin barrier
- Enhances radiance and overall skin luminosity
- Helps improve uneven skin tone and texture
- Powered by NAD+ longevity science and AGE CTRL™ Complex
- Suitable for most skin types, including ageing and dehydrated skin
How to Use
Apply 2–3 pumps to cleansed skin morning and evening. Follow with moisturiser and SPF in the daytime.
Best For
Ageing skin, fine lines, wrinkles, dullness, uneven tone, dehydration, and loss of firmness.



